Having been born in the Dominican Republic and immigrating to the United States at a young age, Yai’s story is one many people can relate to. The cultural and social nuances along with family traditions that were gathered along the way have all been weaved into the very fabric of Yai’s brand.
As a leading multicultural marketing expert with a niche in building marketing strategies and community engagement programs, Yai spearheads opportunities for Fortune 100 corporations seeking to develop connections with focused communities.
She is passionate about sharing her industry knowledge, as a public speaker, on various topics such as executive presence, personal branding, LinkedIn and Latina leaders in the workplace. Yai’s extensive corporate and agency experience in diversity, public relations and multicultural communications have allowed her to add tremendous value to the automotive, sports, non-profit, health and financial services sectors.
Yai holds a Bachelor of Science degree in Advertising and Marketing Communications from the Fashion Institute of Technology and a Marketing Certification from New York University. Her philanthropic initiatives include sitting on the board of The Latino Commission on AIDS’ Business Leadership Council where she consults on fundraising, social media and marketing.
Yai has also successfully leveraged her education and professional experience to establish herself as a self-proclaimed LinkedIn and networking ninja teaching others how to develop strong relationship management skills. This includes establishing The Latinista where she gathers and empowers Latina professionals in New York City, Miami and Chicago to connect and effectively build connections.